From Apple to Orwell, the most pop of the years also witnessed the first ever Olympic delegation to be sent by China (under the Communist Party rule) and the amazing tracksuits worn by its athletes during the Los Angeles summer games, where curiously Li Ning (the founder of the homonymous company, China’s largest domestic sports brand) won three gold medals in gymnastics.
To celebrate this achievement, Nike reintroduced the retro-looking apparel with a set of amazing photo shoots and a documentary called “Dare” here is the trailer:
I first saw the tracksuits on Milk magazine, which is a pop culture weekly based in Hong Kong. In the following edition Adidas literally wrapped the magazine from cover to cover with its new line of Adidas-Diesel jeans. To tap into the Olympic retro fever Adidas also introduced a similar tracksuit:
I like them both, but Nike’s has history which makes it more special. Plus what I have witnessed on the streets of Beijing so far are girls wearing the Adidas one, while Nike’s is predominantly being spotted on boys, which is interesting.
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